With the popularity of the Internet，the internet infrastructure improvements and the entering of 5G era etc, more and more traditional industries have started to transform to the Internet+. This new trend is also applied to the pigments industry.

At present, the market development of Internet+ pigment industry presents the following status.

First, the rapid rise of online market.  With the popularity of e-commerce platform, the pigments industry also have rapidly rise of the online market. Specially, during the pandemic  three years. More and more companies are opening online stores and selling pigments through the Internet. Compared with traditional pigments offline sales, online sales have advantages such as no direct contact, low cost, flexible time and wide coverage etc. Therefore, the online market has become an important direction for the development of the pigment industry.

Second, the product quality is constantly upgraded. With the improvement of people's awareness of healthy concerns, environmental protection, the pigments quality, specially in terms of healthy issue, for example, harmful elements contains, have been effortly improved.  What's more? The product structure also is also changed, organic pigments, water-based pigments and solvent-free pigments have become the mainstream of the market. 

Third, brand competition is getting fierce. The market competition in the Internet+ pigment industry has intensified, and brand building has become one of the key factors for the development of enterprises. A good brand can enhance the visibility, reputation and market share of products, and strengthen the differentiated competitive advantage of enterprises. Therefore, enterprises start to invest in brand building and create the double advantage of "brand + product".

Fourth, the channel and service are equally important. In addition to the product itself, the channel and service also become one of the important factors for customers to choose the product. By developing new channels, strengthening customer service, establishing a better mutual trust mechanism, and improving the service quality of the whole industry, the Internet+pigment industry can attract more customers by developing new channels, strengthening customer service, establishing better mutual trust mechanisms and improving the service quality of the whole industry.

In general, the market of Internet+pigment industry shows the trend of diversification, environmental protection, digitalization and intelligence. Enterprises need to seize these opportunities, improve their technology and service level with the times, and further expand their market share.